6 Ways To Nurture Your Professional Network


In order to construct a powerful, strategic community, it’s good to nurture your connections. You want to indicate them some love. The finest approach to try this is to usually provide worth to your community.


Instead of getting in with the perspective of “How can you help me?” it’s good to method networking with the mindset of “How can we help each other?” You must continually take into consideration how one can assist your contacts.

But, how are you going to try this? How are you going to show that you simply’re an superior addition to their community?

While it is tempting to fall again on the outdated line, “Let me know how I can help you,” it isn’t all the time an efficient option to provide your assist to somebody. Why? Because if somebody would not know how one can assist them, they are not going to ask. Or, they are going to ask you for one thing you won’t be capable to provide. Instead, give them one thing to work with by being particular about what you may realistically provide them. Understand what they want in an effort to obtain their objectives after which ask your self, “How can I help this person reach his or her goals? What support, resources, or opportunities can I offer them?”

Don’t fear—nurturing your community would not should be an enormous trouble in your finish. Here are some straightforward methods you may provide worth to your connections:

1. Job It Forward

As you are job looking out, likelihood is you may see a whole lot of nice jobs on the market that merely aren’t a superb match for you. However, they might be excellent for another person in your community.

If you see a job opening, share it with somebody in your community you suppose is likely to be a superb match. You can ship a personal message with a hyperlink to the opening, or you may simply put up the opening in your LinkedIn feed for individuals to see.

Not actively searching for a job? You can nonetheless share job openings or cool firms you see together with your community. So, be looking out!

2. Share An Article

Woman shares an article with her network

Sharing an article or video is an effective way to begin a dialog and/or keep up a correspondence with a contact. Consider this individual’s business, pursuits, and particular tasks, then share one thing that is related to them. What can you discover on their LinkedIn profile? What have you ever discovered about them in your conversations?

Send your contact a message with the hyperlink to the useful resource and somewhat little bit of context. You may say one thing like, “I saw this article and thought you might find it interesting, particularly the part about ____ because you’re involved in ____. Enjoy!”

3. Share THEIR Content With YOUR Network

Man on a video call with someone in his network

Another straightforward option to provide worth to your connections is to share their content material together with your community. If you discovered a weblog put up from one in every of your connections fascinating, share it together with your community by posting it to your LinkedIn or Twitter feed with a quick blurb.

Don’t overlook to tag the writer with the @ characteristic in order that they know you are sharing it!

4. Make An Introduction

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Be an excellent connector! Look at your community and see which connections may gain advantage from figuring out one another. Then, make an introduction. Make certain you give somewhat background on every individual and briefly clarify how they’ll profit from figuring out one another. Here’s an instance:

“I noticed you’re looking to break into the entertainment industry. I’d love to introduce you to Jody Smith. She works as a talent agent out in L.A. and I’m sure she’d be a valuable addition to your network. Would you be interested in getting an introduction?”

5. Endorse Their Skills

Professional women networking

If you understand somebody in your community is an distinctive digital marketer, endorse her or him for that talent on LinkedIn!

Your endorsement will reinforce the abilities listed on his or her profile, which is a big value-add to her or him. It offers that third-party credibility issue that employers and recruiters are searching for on LinkedIn profiles. Best half? It takes two seconds!

6. Write Them Recommendations

Man offers value to his professional network

Recommendations are like testimonials in your LinkedIn profile. A great one is value its weight in gold.

If you have labored with a contact previously and/or know they’ve sure talent units or character traits, write her or him a advice. Your connections will recognize this gesture tremendously, and will even write you one in return! This takes somewhat extra time and thought, nevertheless it’s value rather more to connections than endorsements.

So there you might have it. Effective networking would not should be a trouble! Spend somewhat time every day nurturing your community. If you make this a behavior, you may end up with a powerful community very quickly!

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This put up was initially printed at an earlier date.

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