Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career

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In the fast world of selling, recent graduates and conventional entrepreneurs alike are studying that the trade is mixing know-how at a tempo by no means seen earlier than. It’s now not sufficient to be a specialist: in as we speak’s tech-driven trade, you’ve acquired to have the ability to construct web sites, set up analytics, run pay-per-click campaigns, be part of Twitter chats, perceive search engine optimization technique, and expertise the underrated energy of electronic mail advertising and marketing.

In Part 1, you’ll be taught the arduous abilities essential to a advertising and marketing profession, like:

  • natural search (search engine optimization)
  • paid promoting (PPC)
  • social media advertising and marketing
  • reporting & analytics
  • branding & copywriting
  • electronic mail advertising and marketing

In Part 2, you’ll examine the delicate abilities important to enterprise, like:

  • writing emails
  • invoicing & gross sales
  • getting an entry degree place
  • working as a advertising and marketing freelancer
  • beginning your advertising and marketing company
  • how you can work remotely

Also included are in-depth vignettes and interviews with famend communicators, for insightful alternate views on what makes a profitable marketer.

About The Authors

Authors Gil & Anya Gildner are the cofounders of Discosloth, a search advertising and marketing firm that has labored with manufacturers like Volvo, Doctors Without Borders, AirTreks, and have been featured in Inc Magazine, the New York Times, Arkansas Business, the Washington Post, and extra. They often communicate at trade conferences and conduct company & tutorial coaching seminars.

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