No Filter: The Inside Story of Instagram


Price: $14.99
(as of Sep 21,2021 17:44:08 UTC – Details)


Winner of the 2020 Financial Times and McKinsey Business Book of the Year Award

Named “Best Book of the Year” by Fortune, The Financial Times, The Economist, Inc. Magazine, and NPR 

In this “sequel to The Social Network” (The New York Times), award-winning reporter Sarah Frier reveals the never-before-told story of how Instagram grew to become probably the most culturally defining app of the last decade.

“The most enrapturing book about Silicon Valley drama since Hatching Twitter” (Fortune), No Filter “pairs phenomenal in-depth reporting with explosive storytelling that gets to the heart of how Instagram has shaped our lives, whether you use the app or not” (The New York Times). 

In 2010, Kevin Systrom and Mike Krieger launched a photo-sharing app referred to as Instagram, with one easy however irresistible characteristic: It would make something you captured look extra stunning. The cofounders cultivated a group of photographers and artisans across the app, and it rapidly went mainstream. In lower than two years, it caught Facebook’s consideration: Mark Zuckerberg purchased the corporate for a historic one billion {dollars} when Instagram had solely 13 staff. 

That might need been the top of a basic success story. But the cofounders stayed on, making an attempt to keep up Instagram’s magnificence, model, and cachet, contemplating their app a separate firm inside the social networking big. They urged their staff to make adjustments solely when crucial, resisting Facebook’s grow-at-all-costs philosophy in favor of a technique that highlighted creativity and celeb. Just as Instagram was about to succeed in a billion customers, Facebook’s CEO Mark Zuckerberg – as soon as supportive of the founders’ autonomy – started to really feel threatened by Instagram’s success.

Frier attracts on unprecedented entry – from the founders of Instagram, in addition to staff, executives, and opponents; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers worldwide – to point out how Instagram has basically modified the best way we present, eat, journey, and talk, all whereas preventing to protect the values which contributed to the corporate’s success. “Deeply reported and beautifully written” (Nick Bilton, Vanity Fair), No Filter examines how Instagram’s dominance acts as a lens into our society right this moment, highlighting our fraught relationship with know-how, our want for perfection, and the battle inside tech for its most beneficial commodity: our consideration.


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