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In Social Media and Public Relations: Eight New Practices for the PR Professional, social advertising and marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new expertise and mindsets PR/advertising and marketing professionals must construct manufacturers and have interaction prospects in a social world. This concise, action-oriented ebook reveals practitioners learn how to systematically develop their roles, enhance their processes, and sharpen their methods to have interaction with immediately’s extra subtle and socialized prospects. Drawing on her in depth consumer expertise, Breakenridge helps you reply to shoppers who demand management over their very own model relationships… marry communications with expertise extra successfully, and change into your group’s go-to useful resource on social expertise selections… mirror social media realities all through your insurance policies and governance… generate larger inside collaboration, eliminating silos as soon as and for all… hearken to shoppers’ conversations, and apply what you’re studying… construct communications disaster plans you may implement at a second’s discover… develop profound new insights into how shoppers assemble and understand their model relationships.,. observe “reputation management on steroids”… take the lead on figuring out and making use of metrics… and far more. For all PR, advertising and marketing, and communications executives and professionals; and for college students desiring to enter these fields.
Publisher:Pearson FT Press; 1st version (April 17, 2012) Language:English Paperback:176 pages ISBN-10:0132983214 ISBN-13:978-0132983211 Item Weight:8.9 ounces Dimensions:6 x 0.4 x 8.9 inches