Social Media Marketing: A Practitioner Guide (Opresnik Management Guides)

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Ranked among the many finest advertising/commercial books on the planet by Bookauthority

Here comes the 4th version of the worldwide bestseller ‘Social Media Marketing’ by advertising guru Philip Kotler, Svend Hollensen and Marc Opresnik.


Marketing communication is present process a digital revolution. The rising recognition of running a blog, podcasting, and social networks permits world clients to broadcast their views a few services or products to a possible viewers of billions. Traditional promoting doesn’t work in addition to it has prior to now.


This utterly revised and prolonged fourth version of this information, chosen by Bookauthority as probably the greatest advertising/promoting books on the planet, leads readers by way of the maze of communities, platforms, and social media instruments in order that they will higher resolve which instruments to make use of, and the right way to use them most successfully. For rookies overwhelmed by too many decisions in addition to skilled professionals keen to enhance their sport, this complete e-book is filled with ways which were confirmed to work in the actual advertising world. This e-book will take you past the jargon to social media advertising mastery.



‘This e-book is an indispensable steering for 21st century skilled entrepreneurs, who search to leverage social media to win in client communication.’

Kohzoh Takaoka, President & CEO, Nestlé Japan Ltd.


‘This is the e-book that may show you how to grasp social media, the indispensable factor in each advertising program.’

Al Ries, Chairman, Ries & Ries


‘This e-book is a complete therapy of social media advertising the place the rules and methods laid out for the executives may lead to a major worthwhile development for a lot of companies.’

V Kumar, Ph.D., Richard and Susan Lenny Distinguished Chair, & Regents’ Professor of Marketing, Georgia State University, USA


‘This information gives a strong, succinct overview of social media, sensible ideas which entrepreneurs can feed into their social media methods and which researchers can use to additional perceive the phenomena they research within the social media context.’

Dr. Violetta Wilk, Ph.D., Researcher and Lecturer in Marketing, Edith Cowan University, Perth, Australia


The authors

Philip Kotler is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University’s Kellogg School of Management, and one of many world’s main authorities on advertising. His writing has outlined advertising all over the world for the previous many years. Philip Kotler is the recipient of quite a few awards and honorary levels and is broadly thought-about because the ‘Father of Modern Marketing’.


Svend Hollensen is an Associate Professor of International Marketing on the University of Southern Denmark. He is the writer of worldwide printed textbooks and several other articles in well-recognised journals. Svend Hollensen has additionally labored as a advisor for a number of multinational firms, in addition to world organizations just like the World Bank.


Marc Opresnik is a Distinguished Professor of Marketing on the Technische Hochschule Lübeck and Member of the Board of Directors at SGMI Management Institute St. Gallen. He is Chief Research Officer at Kotler Impact Inc. and a worldwide co-author of promoting legend Philip Kotler. With his a few years of worldwide expertise, Marc Opresnik is without doubt one of the world’s most famous advertising, administration and negotiation consultants.

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