The Results Obsession: ROI-Focused Digital Strategies to Transform Your Marketing

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Do you already know the place to focus to persistently get higher digital advertising outcomes? This guide provides you a step-by-step roadmap

These digital methods have doubled and tripled shopper gross sales, boosted on-line leads 67%, elevated electronic mail click-through 200%, and generated a 22% opt-in charge for purchasers like Qualcomm, Union Bank and extra!

You’ll enhance the components which have the largest affect on outcomes – Offers and Copy, tailor-made to Why Your Customers Buy . . .

within the highest-ROI digital advertising channels: your web site, Search Engine Optimization (search engine optimisation), Email, and Pay-Per-Click (PPC) promoting.

With step-by-step evaluation, advertising metrics, and formulation. You will:

  • Correctly diagnose your progress from Traffic to Leads to Sales – so that you’ll know precisely how to enhance outcomes (no extra selecting the fallacious options!)
  • Understand what to evaluate in Google Analytics (with step-by-step directions
  • Become your organization’s professional in your buyer varieties (lastly!)
  • Learn the Marketing Metrics to consider each advertising effort (with easy-to-follow formulation included).
  • Discover successful on-line copywriting “formulas” to make each ingredient of your copy actually promote!
  • Strategically craft Offers for an enormous change in Content Marketing, lead era, and gross sales outcomes.
  • Uncover straightforward methods to “test your way to success,” so your b2c and b2b advertising turns into simpler with each effort!
  • Learn how to consider each advertising proposal to select higher companions and options.

Results are the important thing in advertising. “Does it matter if the artwork was stunning, or you thought the copy was amazing, if the effort didn’t bring in leads or sales?”

These are confirmed Direct Marketing methods utilized to Digital Marketing media – and so they work!

If you need to study copywriting, Google Analytics, or how to enhance outcomes, this guide will show you how to step-by-step.

Industry Reviewers Say:

“This is the definitive handbook on digital marketing for small businesses. It serves as your ‘expert consultant’ to help get maximum return on every marketing dollar, and hire the right marketing specialists. Why wing it? With a book like this, you’ll never have to.”

“The Results Obsession walks you through clear, specific, detailed steps for diagnosing problems, driving leads and sales, website navigation and copywriting, SEO, online ads, email, testing, measuring, and staffing — all focused on the specific needs of small businesses.”

“The emphasis on TRAFFIC, LEADS, and SALES, and how to analyze these metrics will surely prove helpful to readers. So many marketers execute campaigns without properly analyzing the results. This book gives you an understanding of what KPIs need the most focus.”

Who Should Read This Book

New entrepreneurs in addition to extra skilled entrepreneurs who want to construct digital abilities and study digital advertising technique. And small enterprise homeowners and heads of selling who want to know: the place your advertising groups ought to be focusing, experiences try to be receiving, metrics try to be utilizing, and the way to select the best companions and advertising options.

About the Author

Karen J. Marchetti is a 30+ 12 months chief in Internet advertising technique and direct advertising planning, testing, and artistic experience. She has created high-ROI advertising applications for such purchasers as Qualcomm and Union Bank. She has taught Internet Marketing and Direct Marketing at San Diego State University, University of San Diego, UC San Diego, CSU Long Beach, and the University of San Francisco. Marchetti is a Google Ads Qualified Search Consultant and a Google Analytics Certified Consultant.

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