What to Post: How to Create Engaging Social Media Content that Builds Your Brand and Gets Results (for Real Estate)

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This isn’t one other a kind of actual property advertising books that you learn as soon as and stick again within the bookcase, by no means to be learn once more. You need to know EXACTLY what to publish on social media that will get ends in your actual property enterprise whereas constructing a strong private model that attracts your ultimate buyer and drive referrals effortlessly.

What to Post is a step-by-step information that will allow you to create a fail-proof social media content material technique that will provide you with an unfair benefit on platforms like Facebook and Instagram and generate FREE actual property leads.

This easy three-phase framework outlines precisely how to construct your model, create participating content material, enhance your advertising and perceive how to improve your attain on-line.


  • Understand the important thing parts of constructing a strong (and memorable) private model and what elements you management and how to leverage those you don’t

  • Clarify your distinctive worth proposition and merely articulate how your service solves your buyer’s largest issues

  • Define your area of interest and develop a particular buyer avatar to allow you to converse instantly to your subsequent shopper


  • Know precisely what to publish in your social channels that will allow you to appeal to your ultimate buyer, seize their consideration and get them to take motion.

  • Follow the “5 E’s of Content,” a fail proof method to creating private and priceless and content material that will have interaction your ultimate viewers and skyrocket your engagement and attain

  • Never run out of content material concepts once more and set up a constant content material creation technique with 261 content material concept starters and the “3 T Method.”

  • Write captions that convert utilizing energy phrases, time-tested copywriting formulation and attractive calls to motion


  • Understand the key sauce to mastering social media algorithms and how to work WITH them to create an unfair benefit within the feed that permits you to work smarter not more durable.

  • Actionable and EASY suggestions to explode your engagement, enhance your video views whereas attracting and retaining present and future clients with related, credible and reliable content material


  • Top instruments, apps and web sites that will rework and amplify your content material to the subsequent stage
  • Social media content material planner
  • Content & Social Media FAQs

This actual property advertising workbook is full of templates, infographics and examples that can assist you generate higher outcomes out of your social media efforts.

About the Author, Chelsea Peitz

I obtained my actual property license in 2001 B.F. (Before Facebook) and spent a decade incomes my dwelling as an actual property agent with out ever utilizing social media as a result of it did not exist. I didn’t develop up with the Internet of Things and I’m not a digital native, so I perceive what it’s like to really feel overwhelmed by the always altering panorama of The Socials.

While I’m now not a Realtor, I’ve labored on this trade since 2001 and have a ardour for making sophisticated processes easy, straightforward to perceive and actionable.  My objective is to give you all of the instruments you want to grasp your social media advertising in a single place.


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