What You Do Is Who You Are: How to Create Your Business Culture
(as of Apr 10,2021 14:04:55 UTC – Details)
Ben Horowitz, a number one enterprise capitalist, fashionable administration knowledgeable, and New York Times best-selling creator, combines classes each from historical past and from fashionable organizational observe with sensible and infrequently shocking recommendation to assist executives construct cultures that may climate each good and unhealthy instances.
Ben Horowitz has lengthy been fascinated by historical past, and significantly by how individuals behave otherwise than you’d anticipate. The time and circumstances during which they have been raised typically shapes them – but a couple of leaders have managed to form their instances. In What You Do Is Who You Are, he turns his consideration to a query essential to each group: how do you create and maintain the tradition you need?
To Horowitz, tradition is how an organization makes choices. It is the set of assumptions workers use to resolve on a regular basis issues: Should I keep on the Red Roof Inn, or the Four Seasons? Should we focus on the colour of this product for 5 minutes or 30 hours? If tradition shouldn’t be purposeful, it is going to be an accident or a mistake.
What You Do Is Who You Are explains how to make your tradition purposeful by spotlighting 4 fashions of management and culture-building – the chief of the one profitable slave revolt, Haiti’s Toussaint Louverture; the Samurai, who dominated Japan for 700 years and formed fashionable Japanese tradition; Genghis Khan, who constructed the world’s largest empire; and Shaka Senghor, a person convicted of homicide who ran probably the most formidable jail gang within the yard and finally reworked jail tradition.
Horowitz connects these management examples to fashionable case-studies, together with how Louverture’s cultural methods have been utilized (or ought to have been) by Reed Hastings at Netflix, Travis Kalanick at Uber, and Hillary Clinton, and the way Genghis Khan’s imaginative and prescient of cultural inclusiveness has parallels within the work of Don Thompson, the primary African-American CEO of McDonalds, and of Maggie Wilderotter, the CEO who led Frontier Communications. Horowitz then provides steerage to assist any firm perceive its personal technique and construct a profitable tradition.
What You Do Is Who You Are is a journey by way of tradition, from historic to fashionable. Along the best way, it solutions a query elementary to any group: Who are we? How do individuals discuss us after we’re not round? How will we deal with our clients? Are we there for individuals in a pinch? Can we be trusted?
Who you’re shouldn’t be the values you record on the wall. It’s not what you say in company-wide assembly. It’s not your advertising and marketing marketing campaign. It’s not even what you consider. Who you’re is what you do. This audiobook goals to assist you to do the stuff you want to develop into the sort of chief you need to be – and others need to observe.